ZG Consult is an independent consultancy. We advise teams on media strategy, account architecture and measurement across the major advertising platforms.
Allocation is decided per engagement
Channel mix, budget allocation, and the reasoning behind both. We start from the commercial objective and work back to the platform, not the other way around.
Campaign structure, audience logic, naming and creative rotation, organised so the account stays legible to the next person who opens it.
Tracking hygiene, attribution setup and incrementality testing, so what the platform reports and what the business sees stop disagreeing.
A standing second opinion for in-house teams: account reviews, platform changes, and support through agency or vendor decisions.
We read the account, the tracking and the numbers behind them before recommending anything. Every engagement starts here, and some end here.
A written plan: where the budget goes, how campaigns are structured, what gets measured and what we expect it to move.
We work alongside your team or your agency through implementation, and stay on through the iteration that follows.
Engagements start with a conversation about what you are spending and what it is meant to do.
info@zg-consult.com